Volvo Ocean Race - Media Coverage
Results from ongoing and extensive media research confirm that the Volvo Ocean
Race is reaching a wider audience than ever before. The Volvo Ocean Race was formerly
The Whitbread Round the World Race, and on examination of the media coverage the
event achieved four years ago, the statistics show a huge improvement.
350 broadcasters worldwide are receiving daily feeds. Figures show that, after
the completion of legs one and two, a cumulative total of over 258 million people
have been exposed to the Volvo Ocean Race.
Not surprisingly, Germany has been the most successful country to date; the
overall race leader is the German-based illbruck Challenge. Germany has TV showcased
the race through seven hours of news coverage, and not far short of that is
the UK, France, Sweden and the USA.
Thirty-eight weekly programs are being produced throughout the duration of
the race and transmitted in quality timeslots through a total of 45 broadcasters.
Highlights programs in the previous race were only broadcast through 27 outlets
and mainly in off-peak segments. Additionally, 10 leg highlights programs are
also in production and are being shown all over the world.
Press coverage is also moving forward strongly. The Volvo Ocean Race has its
own, state-of-the-art image archive and picture desk, which allows the media
to select and download high resolution images shot by the world's best marine
photographers, as well as by members of the racing crews. The image bank contains
2,000 images, and during the first two legs of the race, over 4,500 images were
downloaded for use in the media.
The Internet has always been one of the most interesting ways of following
an offshore event such as the Volvo Ocean Race. 1.5 million unique visitors
checked in www.volvooceanrace.org
during the first two legs of the event.
The race is still only a half of the way through its nine-month adventure.
Until reaches its conclusion in Kiel, Germany on June 9th, millions of people
will have the chance to become involved as it reaches out to an even wide and
audience around the world
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